WELCOME TO A TRANSFORMATIVE JOURNEY where your vision for a successful, thriving business comes to life. Whether you're a startup founder, a small business owner, or an aspiring entrepreneur that business coaching is your gateway to understanding the fundamental principles that drive profitability, growth, and sustainability. MY GOAL is SIMPLE: to equip you with the strategic insights and tools to develop a growth mindset that empowers you to build a profitable business while preserving your work-life harmony.

I Offer Specialized Finance and Business Coaching designed for WOMEN who are business owners, solo entrepreneurs, sole traders, or those aspiring to start their own ventures. With a deep understanding of the unique challenges that women face in business world, I provide personalized guidance to help you to gain confidence in managing finances, scaling your businesses and achieving long-term success.

Whether you're navigating the early stages of a startup or seeking to expand an existing business, I work with you to create actionable plans and strategies to drive growth, improve financial literacy and develop the discipline needed to thrive.

In addition to working with ENTREPRENEURS, I am also passionate about helping University Students and Recent Graduates, Both Undergraduates and Postgraduates who are looking to start their own businesses or grow family-run enterprises. Through tailored finance and business coaching, I guide the individuals through the process of turning their business ideas into reality, overcoming their obstacles and finding sustainable growth strategies for their businesses. My coaching methods helps students and graduates to build a strong foundation for their future ventures, whether they’re entering the world of business for the first time or continuing the legacy of their family businesses.

With 28 years of experience in the City of London, having held range of senior roles including Finance Director, Head of Finance, Financial and Management Accountant and Financial and Business Analyst, I take great satisfaction in working closely with company Board Members, CEOs, CFOs, Business Owners, and Founders to help them grow their businesses and its profitability. I offer personalized and streamlined services that simplify financial jargon, enabling clients and Board members to better understand their business financial numbers and maintain the control over their finances.

I specialize in supporting High-growth Businesses, SMEs, Social Enterprises, and Charities, ensuring that they remain profitable and meet their targets. Additionally, I enjoy interpreting the story behind the numbers, helping Business owners, CEOs, Budget holders and Board members to make informed decisions that not only boost their profitability but also enhance tax efficiency of their businesses. Understanding numbers is more than just a skill; it’s a powerful tool that opens doors to limitless possibilities.

We’ve all heard it: running a business means endless hustle, burnout, and sacrificing your personal life. And that myth about having to choose between building a business or enjoying life? It’s simply not true.

Based on my professional experience working with CEOs, Business owners, and Founders, I’ve learned that building a thriving business and achieving financial freedom isn’t about overworking. It’s about mastering business finances and scaling relevant business decisions and operations. It’s also crucial to understand and analyze the market and industry in which your business operates.

This is where I come in. As a Financial and Business Coach, I can help to refine your business’s pricing strategies, review financial reports and eliminate unprofitable services. Ultimately, this will enable you to create and grow the business you've always dreamed of. Sometimes, this means making tough decisions, like letting go of in-demand services that aren't financially viable. However, every business decision and strategy are based on the businesses financial numbers and aligned with business owner’s goals and visions.

Every successful business is built on a well-defined business and financial strategy. It’s not just about working hard; it’s about working smart. Together, we'll explore your business's unique strengths along with identifying areas for improvement also developing a strategic roadmap to maximize growth.

The Market Research is very important for businesses to survive and thrive in the industry that they are in. Understanding your target audience and industry landscape is essential for your businesses. As a Finance and Business Coach, I will guide you through conducting comprehensive market research to help you to stay ahead of your business competitors. From pricing strategies to expanding product lines, I will help you to identify scalable growth opportunities for your business that align with your long-term vision. I will also discuss ways to diversify the revenue streams of your businesses, so that you’re not overly reliant on a single source of income. As your Finance and Business Coach, I also assist you to prepare Projected Financial Forecasting for your business’s future revenue and expenses that enabling you to make proactive and informed decisions.

What I learned working in 28 years in Finance Industry is that: Our Businesses can only grow as much as we do as a person. Definitely, I believe the personal growth fuels professional success.

Mastering financial numbers is more than just a skill, it’s a powerful tool that unlocks the full potential of your businesses. If you’re feeling stuck financially, unsure of where your numbers stand or unable to break through a plateau in your business income, remember this: you're not alone and your past challenges don’t dictate the future of your business. The power to transform your financial journey and grow your business is in your hands.

If you're ready to break free from financial limits, change the way you think, and build a future of true success, let's take that step forward together.

"Shift your mindset to create and grow the business you've always dreamed of."

SERVET EGE