WELCOME TO A TRANSFORMATIVE JOURNEY where your vision for a successful, thriving business comes to life. Whether you're a startup founder, a small business owner, or an aspiring entrepreneur, business coaching is your gateway to understanding the fundamental principles that drive profitability, growth, and sustainability. MY GOAL is SIMPLE: to equip you with the strategic insights, tools, and mindset shifts that will empower you to build a profitable business while preserving your work-life harmony.

I Offer Specialized Finance and Business Coaching designed for WOMEN who are business owners, solo entrepreneurs, sole traders, or those aspiring to start their own ventures. With a deep understanding of the unique challenges women face in business, I provide personalized guidance to help you gain confidence in managing finances, scaling your business, and achieving long-term success.

Whether you're navigating the early stages of a startup or seeking to expand an existing business, I work with you to create actionable plans and strategies to drive growth, improve financial literacy, and develop the discipline needed to thrive.

In addition to working with ENTREPRENEURS, I am also passionate about helping University Students and Recent Graduates—Both Undergraduates and Postgraduates—who are looking to start their own businesses or grow family-run enterprises. Through tailored finance and business coaching, I guide these individuals through the process of turning their business ideas into reality, overcoming obstacles, and finding sustainable growth strategies.

My coaching helps students and graduates build a strong foundation for their future ventures, whether they’re entering the world of business for the first time or continuing the legacy of a family business.
With 28 years of experience in the City of London, having held senior roles such as Finance Director, Head of Finance, Financial and Management Accountant, and Financial and Business Analyst, I take great satisfaction in working closely with company Board Members, CEOs, CFOs, Business Owners, and Founders to help them grow their businesses profitably. I offer a personalized, streamlined service that simplifies financial jargon, enabling clients and Board members to better understand their business numbers and maintain control over their finances.

I specialize in supporting High-growth Businesses, SMEs, Social Enterprises, and Charities, ensuring that they remain profitable and meet their targets. Additionally, I enjoy interpreting the story behind the numbers, helping Business owners, CEOs, Budget holders, and Board members to make informed decisions that not only boost their profitability but also enhance tax efficiency of their businesses. Understanding numbers is more than just a skill; it’s a powerful tool that opens doors to limitless possibilities.

We’ve all heard it: running a business means endless hustle, burnout, and sacrificing your personal life. And that myth about having to choose between building a business or enjoying life? It’s simply not true. From my professional experience working with CEOs, Business owners, and Founders, I’ve learned that building a thriving business and achieving financial freedom isn’t about overworking. It’s about mastering business finances and making intentional, data-driven decisions. It’s also crucial to understand and analyse the market and industry in which your business operates.

This is where I come in. As a Financial and Business Coach, I can help to refine your business’s pricing strategies, review financial reports, and eliminate unprofitable services. Ultimately, this will enable you to create and grow the business you've always dreamed of. Sometimes, this means making tough decisions, like letting go of in-demand services that aren't financially viable. However, every business decision and strategy are based on the numbers and aligned with your goals.

Every successful business is built on a well-defined strategy. It’s not just about working hard; it’s about working smart. Together, we'll explore your business's unique strengths, identify areas for improvement, and develop a strategic roadmap to maximize growth.

The Market Research is very important for businesses to survive and thrive in the industry that they are in. Understanding your target audience and industry landscape is essential for your business. As a Finance and Business Coach, I will guide you through conducting comprehensive market research to stay ahead of your business competitors. From pricing strategies to expanding product lines, I will help you to identify scalable growth opportunities for your business that align with your long-term vision. I also discuss ways to diversify revenue streams for your business, so you’re not overly reliant on a single source of income. Also, as your Finance and Business Coach, I assist you to prepare Projected Future Financial Forecasting for your business’s revenue and expenses so that you can make proactive decisions.

What I learned working in 28 years in Finance Industry is that: Our Businesses can only grow as much as we do as a person. Definitely, personal growth fuels professional success.

Mastering numbers is more than just a skill—it’s a powerful tool that unlocks the full potential of your business. If you’re feeling stuck financially, unsure of where your numbers stand, or unable to break through a plateau in your business income, remember this: you're not alone, and your past challenges don’t dictate the future of your business. The power to transform your financial journey and grow your business is in your hands.

If you're ready to break free from financial limits, change the way you think, and build a future of true success, let's take that step forward—together.

"Shift your mindset to create and grow the business you've always dreamed of."

SERVET EGE